The Pennant Blog
We're a team of creative technologists who believe in the importance and power of performing artists.
The Innovation Imperative: Public Media’s Crisis is the Opportunity of a Lifetime
Federal funding for public media just disappeared overnight. Here’s why the crisis is actually the most exciting opportunity public radio has had in 60 years.
Why Patron Engagement is the Lifeblood of Performing Arts
Galas look expensive on paper, but lessons from a decade chairing the Ordway Gala reveal why patron engagement creates returns no fundraising spreadsheet can capture.
Creating Moments That Drive Subscriptions
Even in an on-demand world, scheduled events still create magic. Learn how to turn your channel into a “can’t miss” destination through anticipation, celebration, and friendly urgency.
Social Media Strategies for Channel Growth
Treat social posts like movie trailers — just enough to hook, never enough to satisfy. Inside: tactics for turning casual followers into devoted subscribers, platform by platform.
Future Dreaming: Inside the 2025 Minneapolis Music Summit
Could Minneapolis become a global music epicenter? Inside takeaways from the 2025 Music Summit on investing in artists, building music districts, and where the next wave of innovation is happening.
Integrate, Integrate, Integrate: Making Your Channel an Extension of Your Brand
Your subscription channel shouldn’t feel like an add-on. Here’s a complete playbook for weaving it into every brand touchpoint, from email signatures to lobby QR codes.
Learning How To Boost Your Subscription Channel
Kicking off a five-part series on turning your biggest fans into dedicated digital members — with practical strategies for performing arts orgs of every size.
Embracing Digital Innovation in Challenging Times
When the curtain falls and the funding dries up, the path forward isn’t survival — it’s reinvention. Three ways performing arts orgs are using digital to thrive through funding cuts.
Empowering Artists in the Fourth Phase of the Music Industry
From Chance the Rapper’s label-free empire to fintech disrupting record deals, a new era of artist power is here — and it’s changing who controls a music career.
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