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Purpose-built for performing arts and media brands

Create something special for your most loyal fans

Pennant helps you create a custom-branded subscription TV channel in minutes, enabling you to better monetize your content and engage your superfans.

Get started for free
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Content that connects

Take control of your content.

Unlike other platforms, Pennant puts you in charge of how your content is consumed and monetized so you can feel confident giving fans the content they crave.

Exclusive Content

Show your fans how much you appreciate them with just-for-them songs, concert footage, episodes and more.

Behind the Scenes

Give your fans an exclusive peek at how your art, music, performance, or event comes to life.

Insider Interviews

Let fans inside your world with exclusive interviews with artists, musicians, executive directors, producers and more.

Cutting Room Floor

Show fans what didn't make it to the stage by sharing songs, choreography or scenes that ultimately didn't cut it.

Revenue

Monetize your way.

You control your subscription and video-on-demand prices, making it easier to manage margins and ensure you're serving up the right kind of value for your fans.

Put your content to work

Uncover new revenue streams by monetizing the content you're already creating.

Realize recurring revenue

With monthly subscriptions, your fans help fuel your business all year long.

Supercharge your membership program

Create better rewards for fans who already support your organization.

Monthly recurring revenue

$4,280

+23%
JanJunDec

342

Subscribers

24m

Avg. watch time

89%

Retention

New subscriber

Just now

Your streaming platform

Your very own subscription video platform.

Pennant lets you create your own custom-branded, digital subscription TV channel. Think Netflix channel, not YouTube channel – filled with the content your fans are craving.

Get started for free

Your Channel

Live now
127 watching
How it Works

Easy to setup, easy to use.

Pennant offers performing artists the freedom to control, customize, and monetize their content on your terms.

Step 1

Create your custom-branded channel in minutes

Creating a Pennant account is as easy as logging in and uploading your logo.

Custom branding
Step 2

Control your video experience

Uploading your videos to the channel is quick and intuitive — organize them into categories, set the pricing, and you're ready to go.

Upload new video
Step 3

Invite your fans and start monetizing

Using the social media and marketing channels you've already cultivated, invite your fans to support you by subscribing to your channel.

Get access to videos
Step 4

Optimize against what works

Utilize your analytics dashboard to see what content fans are engaging with, so you can give them more of what they want.

Analytics dashboard

Ready to create something special for your fans?

Join performing arts organizations already using Pennant to engage their superfans and build new revenue streams.

Get started for free